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ATTRACTIVENESS OF WINE TOURISM IN CROATIA: Analysis based on market research from the perspective of consumers
Wine tourism in Croatia has a great perspective, and the research indicated an additional one from domestic guests. As many as 71% of respondents in the last two years were not wine tourists, on the other hand, 74% are interested in wine tourism. A significant market potential has not been exploited yet, such as the provision of content and activities in wineries or wine museums.
Download report (Croatian version)
CROATIA 2021 BENCHMARK REPORT: Yearly Hotel & Camping benchmark analysis
The results achieved in 2021 indicate a rapid recovery and a good starting position for 2022 compared to Mediterranean competitors. Although hotels are still a long way from the 2019 results, generating 38 % less revenue per available accommodation unit, there has been a significant increase in room prices by 22% on average. Camps and marinas are recording only 6% and 5% lower results respectively compared to 2019, with camps achieving this with an ADR growth of 6%, while marinas have not yet been able to achieve average prices from 2019 ( -4%).
WINEMAKING TRENDS IN CROATIA 2021: Analysis based on market research from the perspective of consumers
World wine production is in a continuous decline of 1.6%, while from 2020 to 2021 the largest decline in wine production of 13% was in Europe. The covid-19 pandemic has caused a decline in wine consumption worldwide. Although the market share of wine in Croatia has been declining since 2015, it has maintained a 25% share in the pandemic. Croatia is the largest importer of wine in the region, but 76% (red wines) and 79% (white wines) of consumers still prefer wines of Croatian origin.
CROATIA 2021 BENCHMARK REPORT: Yearly Hotel & Camping benchmark analysis (Summer season perspective)
The tourism season in 2021 has experienced significant recovery compared to last year. Croatia had one of the of the fastest recoveries in the Mediterranean, acheiving a trend of overnight stays better than the Mediterranean average. In hotel industry, best performance was recorded among 5-star hotels, while 3-star hotels recorded largest gap compared to the season 2019. At the same time, mobile homes recorded only 2% lower revenue than in the season 2019.
CROATIA 2020 BENCHMARK REPORT: Yearly Hotel, Camping & Marina benchmark report 2020
The tourism sector has experienced one of the most challenging years in history. In our latest benchmarking report, we analyze the overall performance and impact of the pandemic on results, bringing detailed insights from hotels, camps, and marinas.
CROATIA CONSTRUCTION SECTOR SENTIMENT 2021: Mid-term expectations of the Croatian construction sector
The construction sector in Croatia remains confident in its swift recovery primarily boosted by announced infrastructure projects and demand for quality housing. With no significant impact by the pandemic, the construction industry pushes forward with positive mid-term expectations. Read more in our Croatia construction sentiment study.
CROATIA TOURISM SUMMER SEASON 2020: Hotel & Camping benchmark analysis
The tourism season in 2020 has been one of the most challenging and uncertain in modern history. After complete lockdowns and relaxation of measures in June, the tourism sector was on the mission to cover at least part of its losses and to maximize the short window of opportunity. However, the challenge to overcome border restrictions, uncertainty, changing sentiment, and other influencing factors took its toll. The hotel sector lost 72% of revenue in the summer season, putting them into a difficult position for future sustainability. But on a positive note, the hotels managed to stabilize the average prices, putting them into a good position for easier future recovery.
WINE PRODUCTION EFFICIENCY BENCHMARK: Performance benchmark of Croatian wineries and comparison to global practices
The competitive environment within the wine industry is becoming extremely challenging. Pressures from new efficient global players, increase in quality in the local competitors and strong pressures from other alcohol players (i.e. beer, gin, whiskey) are putting most of the wineries to the test. This year with the COVID-19 pandemic, the challenges will become even more extreme as consumption patterns shifts and tourism dependent wineries will surely experience a plunge in sales. In either case chasing efficiency will become even more relevant for survival and in this sense we would like to assess the current position of local wineries in comparison to global players.
TOURISM & COVID-19: “Corona summer season”: Sentiment of Austrian tourists
With the COVID-19 pandemic still active and the summer season knocking on the door, all the tourism stakeholders have the same question – How much of this summer season can we really save? From a perspective of international demand, some factors have definitely negatively impacted the position of Austria – such as the PR exposure of the alleged role of Tirol skiing areas in spreading the virus into multiple countries. On the other side Austrians have always been keen towards domestic travels, and with the right push may potentially be a strong card to play on.
TOURISM & COVID-19: "Corona summer season": Sentiment of Austrian tourists
With the COVID-19 pandemic still active and the summer season knocking on the door, all the tourism stakeholders have the same question – How much of this summer season can we really save? From a perspective of international demand, some factors have definitely negatively impacted the position of Austria – such as the PR exposure of the alleged role of Tirol skiing areas in spreading the virus into multiple countries. On the other side Austrians have always been keen towards domestic travels, and with the right push may potentially be a strong card to play on.
CROATIA TOURISM SUMMER SEASON 2020: Hotel & Camping benchmark analysis