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CROATIA 2022 BENCHMARK REPORT: Yearly Hotel, Camping & Marina benchmark report 2022
After 2 consecutive, challenging years caused by COVID, Croatian tourism has fully recovered, with 6% higher revenues than in 2019 – primarily driven by a +20% average price increase. On the other hand, Croatian hotels are still underperforming in comparison to their European peers and local good practices. Our analysis shows that 69% of 4* and 5* hotels have below-average performance. The beforehand mentioned is a result of a continued lack of innovation, investments, and an inability to rethink current business models. As a result of these activities, the camping homes/cabins, with an average annual ADR of 139 EUR, are outperforming the average 4* hotels (ADR = 120 EUR), which is a clear indication of the need for action – because even though we see a revenue recovery, the cost increase puts strong pressure on profit margins and overall returns in the industry.
CONSTRUCTION & REAL ESTATE SENTIMENT CROATIA: Yearly key stakeholders mid-term expectations
Construction & Real Estate industry has been an extremely interesting topic in the period from 2019 to 2022 with record highs, shifting demand, pandemic challenges and other factors influencing the market. In our report we have analysed the trends and drivers on the market, and jointly with key industry stakeholders assessed potential future developments.
CROATIA 2022 BENCHMARK REPORT: Yearly Hotel & Camping benchmark analysis (Summer season perspective)
Across the Mediterranean, tourism season 2022 has experienced a recovery compared to pre-COVID and record 2019. Croatian tourism has full recovery, with only 2% less overnight. Hotels were almost at full capacity (98% openness) and have generate 5% higher revenue compared to 2019. In the camping segment, the trend of opening new camps continued (on average 9% more camps were opened than in 2019). Prices have increased by 25% since 2019, and an 8% increase compared to last season. Further price growth through an existing space in the current product is questionable – revenue growth is generated by accommodation price growth, while no major breakthrough has been made in terms of the other revenue streams (the share of the room revenue, in total revenues it grows from 71% in the 2019 season to 76% in 2022). Mobile homes have become a serious competitor to 4* hotels.
ATTRACTIVENESS OF WINE TOURISM IN CROATIA: Analysis based on market research from the perspective of consumers
Wine tourism in Croatia has a great perspective, and the research indicated an additional one from domestic guests. As many as 71% of respondents in the last two years were not wine tourists, on the other hand, 74% are interested in wine tourism. A significant market potential has not been exploited yet, such as the provision of content and activities in wineries or wine museums.
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WINEMAKING TRENDS IN CROATIA 2021: Analysis based on market research from the perspective of consumers
World wine production is in a continuous decline of 1.6%, while from 2020 to 2021 the largest decline in wine production of 13% was in Europe. The covid-19 pandemic has caused a decline in wine consumption worldwide. Although the market share of wine in Croatia has been declining since 2015, it has maintained a 25% share during the pandemic. Croatia is the largest importer of wine in the region, but 76% (red wines) and 79% (white wines) of consumers still prefer wines of Croatian origin.
CROATIA 2020 BENCHMARK REPORT: Yearly Hotel, Camping & Marina benchmark report 2020
The tourism sector has experienced one of the most challenging years in history. In our latest benchmarking report, we analyze the overall performance and impact of the pandemic on results, bringing detailed insights from hotels, camps, and marinas.
CROATIA CONSTRUCTION SECTOR SENTIMENT 2021: Mid-term expectations of the Croatian construction sector
The construction sector in Croatia remains confident in its swift recovery primarily boosted by announced infrastructure projects and demand for quality housing. With no significant impact by the pandemic, the construction industry pushes forward with positive mid-term expectations. Read more in our Croatia construction sentiment study.
CROATIA TOURISM SUMMER SEASON 2020: Hotel & Camping benchmark analysis
The tourism season in 2020 has been one of the most challenging and uncertain in modern history. After complete lockdowns and relaxation of measures in June, the tourism sector was on the mission to cover at least part of its losses and to maximize the short window of opportunity. However, the challenge to overcome border restrictions, uncertainty, changing sentiment, and other influencing factors took its toll. The hotel sector lost 72% of revenue in the summer season, putting them into a difficult position for future sustainability. But on a positive note, the hotels managed to stabilize the average prices, putting them into a good position for easier future recovery.
WINE PRODUCTION EFFICIENCY BENCHMARK: Performance benchmark of Croatian wineries and comparison to global practices
The competitive environment within the wine industry is becoming extremely challenging. Pressures from new efficient global players, increase in quality in the local competitors and strong pressures from other alcohol players (i.e. beer, gin, whiskey) are putting most of the wineries to the test. This year with the COVID-19 pandemic, the challenges will become even more extreme as consumption patterns shifts and tourism dependent wineries will surely experience a plunge in sales. In either case chasing efficiency will become even more relevant for survival and in this sense we would like to assess the current position of local wineries in comparison to global players.
TOURISM & COVID-19: “Corona summer season”: Sentiment of Austrian tourists
With the COVID-19 pandemic still active and the summer season knocking on the door, all the tourism stakeholders have the same question – How much of this summer season can we really save? From a perspective of international demand, some factors have definitely negatively impacted the position of Austria – such as the PR exposure of the alleged role of Tirol skiing areas in spreading the virus into multiple countries. On the other side Austrians have always been keen towards domestic travels, and with the right push may potentially be a strong card to play on.
TOURISM & COVID-19: "Corona summer season": Sentiment of Austrian tourists
With the COVID-19 pandemic still active and the summer season knocking on the door, all the tourism stakeholders have the same question – How much of this summer season can we really save? From a perspective of international demand, some factors have definitely negatively impacted the position of Austria – such as the PR exposure of the alleged role of Tirol skiing areas in spreading the virus into multiple countries. On the other side Austrians have always been keen towards domestic travels, and with the right push may potentially be a strong card to play on.
CROATIA TOURISM SUMMER SEASON 2020: Hotel & Camping benchmark analysis